Personal Experience An Email Driven Communications...

Summary Campaigner is an email-driven communications platform for designing content, sending messages, tracking customer interaction, and informing next-steps. Customization and automation features reduce management overhead and combine with A/B split-testing, content management, SMTP hosing, canned and customized message templates, and contact-list management to streamline content delivery and interaction tracking. The platform is further supported through API, Google Analytics, and other industry application integration, providing a platform capable of meeting the needs of small to enterprise-sized businesses. Segmentation – Static and Dynamic Campaigner’s segmentation capabilities allow for targeted emailing by demographics. Dynamic†¦show more content†¦Reporting, tracking, statistical analysis, automation, and integrated protections remove guesswork, increase campaign oversight, and help campaigns move forward with minimal requirements for intervention. The Campaigner Experiments tool takes selected variables for the split-test and randomly selects a user-defined number of email recipients from the overall list. After emails are deployed, Campaigner tracks results from the experiment and displays them from a report console. Automation allows the experiment to run automatically, test results statistically, and then deploy the full campaign once established conditions are met, further reducing the need for administrative oversight. The platform ensures users do not receive multiple test emails through a â€Å"fail-safe† feature, which restricts the system by allowing only one email to be sent to a unique address every seven days. Customer Interaction and Delivery Reporting The platform collects data and provides insight on a campaign’s success, broken down by demographic, respondent’s devices used, and interactions over social media. Results include how often emails are opened, whether they are marked as SPAM, and other statistics regarding deliverability. Reporting can be accessed with Apple’s mobile devices, and contact lists can be updated instantly from anywhere. Social media features allow campaigns to be tracked across platforms like Facebook, and